|
Van insurance - Tips
Having a van branding strategy is a great way to kick-start your new business. Here are 10 pointers to help you make the most of business opportunities.
After you’ve bought your van, what’s the best way to advertise your business on the side of it?
- Company name
This is vital as it gives customers their first impression of who you are and what you do. When branding your van, you may want to consider using a shorter, snappier version of your company name.
- Catchphrase
A good catchphrase or slogan on the side of the van can inform and entertain, ensuring that the public remember you and your business.
- Lettering
Think about what image you are trying to communicate with your brand, whether it’s fast and efficient, professional and dependable or family friendly? There are many typeface styles available to truly reflect your company’s character.
- Colours
Some colours look more professional than others as part of a brand identity. Consider whether you want to use complementary colours or colours that clash. Blue, black and red can look corporate, but you may want to go for something more unusual so look around and see what works.
- Logo
A logo says a lot about a business, and this is where many firms pay a lot of money to get it right so consider hiring a good designer.
- Size matters
Remember that your logo will need to look good on a large scale on the side of the van and also smaller on letterheads, business cards or on your website. So think small as well as big.
- Product details
You could include details of the main trade, products or services you offer to give customers a taste of what you do. Punchy words in a phrase that reads smoothly are best.
- Add an eye-catching visual
A good picture will complement your logo and make you stand out from the rest, whether it’s a freehand sketch, cartoon or high quality photo.
- Contact details
Remember to include your website, address or phone number, tailored to fit in with the design.
Now your van is looking great, make sure it's covered for damage, theft or accident with an online van insurance quotation from Direct Line.
Related information
Reducing the CO2 emissions of your van
Van security award winners unveiled
Improve customer service for your business
The information contained within this article is for general information purposes only, it does not constitute advice. Direct Line endeavours to keep the information up to date and correct but does not make any representation or warranties of any kind about its completeness, accuracy, reliability or suitability. Any reliance you place on the information is strictly at your own risk. Direct Line will not be liable for any direct or indirect loss or damage arising out of or in connection with the use of this information.
|
